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14 May
2008 Casino Data
Online, Spectrum Gaming Group Form Alliance
Spectrum Gaming
Group has formed a strategic alliance with Industry
Data Online (IDOL), an Australia-based organization
that has specialised in the delivery of online
performance reporting and benchmarking services to
the Australian gaming industry since
2001. The IDOL product,
Casino Data Online, provides web-based benchmarking
services that allow Casino
operators to confidentially measure their
performance against the greater industry and
identify their own strengths, weaknesses and
opportunities. The Casino Data
Online application, the leader in serving the
Australian gaming industry since 2001, has
established a customer base of more than 400 gaming
properties, and has transformed the Australian
gaming industry with its independent, credible and
timely delivery of online financial and gaming
performance reporting, benchmarking and market
data. Working with Spectrum Gaming Group, the
world's leading independent gaming consultancy, the
proven service is being rolled out in North
America, Asia and elsewhere. "The service
strengthens the gaming industry by developing a
database of independent performance information
that can help our clients better manage their
businesses through informed decision-making rather
than relying on 'gut- feel'," said Greg Hurley,
general manager of Casino Data Online. "The jewel
in the crown is a dynamic gaming database that
empowers operators to independently assess the
performance of gaming products before committing
capital investment to product conversions and new
purchases." "This service is
particularly critical when casino operators face
unprecedented levels of competition and economic
uncertainty. It provides real answers to real
questions," said Michael Pollock, managing director
of Spectrum Gaming Group. "By working with Spectrum
and Casino Data Online, our clients will have
cost-effective access to reliable, credible data.
We have long believed in the power of benchmarking
as a management tool for casinos, and this service
truly harnesses that power." |
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