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26 May
2008 Setanta Sports
Deal With Football Association Setanta
Sports
have announced a new four-year broadcasting rights
agreement to televise programming from
The
Football
Association
(FA), England's governing body for
football. Under the new
agreement, which runs from the 2008/09 through
2011/12 seasons, Setanta Sports will select
exclusive matches to televise on their channel in
order to bring US soccer fans live match telecasts
from the FA Cup, the world's oldest knockout club
competition. Setanta will also
broadcast the famous FA Cup Final played each year
in May at Wembley
Stadium. Tickets for
sporting and music events at Wembley Stadium can be
purchased online from Seatwave The new deal for
the US market starts in August this year with the
season opening FA Community Shield, an annual match
between the FA Cup holders (Portsmouth) and The
Barclays Premier League title holders
(Manchester
United)
that kicks off the English soccer season. In
addition, the agreement includes a selection of
live and exclusive home matches involving the
England team as they seek qualification to the 2010
FIFA World Cup under new coach Fabio
Capello. The two leading
soccer broadcasters, Setanta Sports and Fox Soccer
Channel, have agreed to a formula under which games
will be selected for each network to run
exclusively. In addition to live matches, both
channels will have rights to ancillary FA
programming, including preview and review shows,
archive matches and magazine programs. In an additional
deal, Setanta has secured all of the rights in
Canada where the service launched in the summer of
last year. Roger Hall,
Managing Director, Setanta Sports International,
commented "It's fantastic to be adding The FA Cup
and England internationals to our growing portfolio
of key soccer and rugby rights in the North
America. As a domestic rights partner of the FA
back in the UK we will be producing our own
coverage of live games to beam into homes in North
America." Where
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