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16 May
2008 Sony And Live
Gamer Expand Transaction-Based Game Play Live
Gamer,
the operator of a publisher-supported marketplace
for real money trading of virtual items, has
announced it has entered into an agreement with
Sony Online Entertainment (SOE) to offer real money
trading (RMT) in the upcoming titles published by
SOE - The Agency and Free Realms. The two companies
are leading the evolution of the Gaming
industry into transaction-based business models
that open emergent game play styles for gamers and
opportunities for publishers. The next genre of
SOE MMOGs to incorporate the Live Gamer Exchange
will include: The
Agency The Agency is a
fast-paced online action shooter, will let players
experience the life of an elite espionage agent
with a "you are what you wear" level of
customization. As they travel to exotic locales,
infiltrate enemy organizations, and seek global
domination for their own agency, gamers will be
able to customise their characters through attire,
weaponry, gadgets, vehicles, gear and aliases that
tailor their game play. Free
Realms Free Realms is a
whimsical fantasy adventure game targeted toward
families, will be free to play and offer a catalog
of items made by and for players to customise their
avatars as much as they wish. The Live Gamer
Exchange will provide a new and efficient mechanism
for trading these items within the game. Said John
Smedley, president of Sony Online Entertainment,
"We are actively exploring free-to-play and other
revenue models, and always looking for new ways to
engage and entertain gamers. Live Gamer is a proven
partner that protects and supports our gamers who
participate in RMT. We trust them to handle this
area of the business for us so that we can focus on
creating and growing our games." "SOE pioneered
the MMO genre and continues to evolve it by
offering new game play experiences, revenue models
and expanded demographic appeal. Live Gamer is
proud to be a key part of the movement toward
transaction-based game play," said Live Gamer
co-founder and president, Andrew Schneider. "We're
now building on the launch of the Live Gamer
Exchange with EverQuest II, and expanding our
relationship with SOE to power additional games
including these two titles for which the idea of
RMT has been built in from the very early stages of
design." Live Gamer's
service, called Live Gamer Exchange, will provide
the SOE gaming community within these new games
with a trusted way to conduct real-money
transactions. Earlier this year, Live Gamer
incorporated SOE's proven Station Exchange
technology, the first publisher-developed and
sanctioned RMT marketplace, into its own e-commerce
platform. The Live Gamer Exchange is currently
operating within EverQuest II, SOE's popular
MMORPG. Other gaming
titles are available from Gameseek
- the UK's & Europe's leading online gamestore
with well over 12,500 products listed. |
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