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03 June 2008

Aston Villa Announce New Charity Shirt Sponsor

It would appear that Aston Villa are not in need of money this season as the football team have rejected the usual idea of a commercial tie-in and will instead have Acorns Children's Hospice as their new shirt partners.

The deal will see the charity's logo being carried on the club's shirts for free throughout the 2008/9 season.

The Premier League's chief executive Richard Scudamore said the deal was the first of its kind in the top flight.

He said: "Credit must go to Villa for being the first Premier League club to use its shirt sponsor to highlight and promote its charity partnership. I am sure Acorns' association with Aston Villa will be of great help in raising awareness and funds for all the excellent work they undertake."

Acorns Children's Hospice cares for life-limited children and their families. They currently care for over 600 life-limited children and their families.

Aston Villa were sponsored last season by 32 Red Online Casino who are offering all new players a free money welcome bonus of up to £100 free.

Aston Villa have supported Acorns since 2006 and offered a sponsorship deal after being told Acorns needed to care for an extra 1,000 children.

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