 |
|
||||||
|
|||||||
|
|
Casino Beacon > Online Casinos > New Casino Bonuses > Bonus Archive 05 June 2008 IGA Announces Deal With EA For Playstation 3 Titles IGA Worldwide (IGA), an independent in-game advertising network has announced a two-year agreement with Electronic Arts, the interactive entertainment software company, to become the media company's exclusive global, dynamic in-game advertising partner for titles on Sony's Playstation 3 system. Sony recently opened its Playstation 3 platform to allow brands to advertise dynamically within Games played on the popular video game console, which to date has sold 13 million units worldwide, and is forecasted to sell 58.1 million by 2012. This agreement provides marketers the ability to plan and quickly execute highly strategic campaigns targeted toward the coveted demographic - males 18-34 - through EA's blockbuster catalogue of titles. The advertisements are integrated within the gaming environment in order to deliver a seamless and more authentic game environment. EA has worked with IGA on various projects to date, and this agreement builds on that successful partnership. Playstation titles are available from Gameseek - the UK's & Europe's leading online gamestore with well over 12,500 products listed. Under the agreement, IGA will exclusively manage dynamic in-game advertising within EA's portfolio of Playstation 3 titles including popular EA Sports franchises Madden NFL football, NBA Live basketball, NASCAR racing and NHL hockey. IGA will also have access to EA's popular racing franchises Need for Speed and Burnout. "We are thrilled at this opportunity to expand our strong relationship with EA and are pleased to have been selected to support EA and Sony on this new venture," said Justin Townsend, CEO of IGA Worldwide. "It's exciting that the PS3 has opened up and marketers will now have access to the platform, as this represents a tremendous opportunity for brands targeting a valuable and hard-to-reach audience, plus it sends a clear message that dynamic in-game advertising has arrived as a compelling medium for marketers." IGA's dynamic in-game advertising platform allows for in-game ad elements to be updated in real time, keeping ads fresh and relevant to each gamer. EA's development teams work closely with IGA to ensure that advertising is placed appropriately within the game environment in order to reflect an authentic gaming experience. "EA is committed to providing both great entertainment experiences for consumers and effective advertising solutions for marketers," said Elizabeth Harz, EA's Senior Vice President of Global Advertising Sales. "Dynamic in-game advertising is an important growth area for our business, and we are excited to partner with IGA to provide industry leading in-game marketing." |
|
|