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19 June
2008 Playing Games
Online May Help Consumers Kick
Habits Billboards, TV
ads and other campaigns seemingly bombard consumers
throughout the year, calling out bad habits and
suggesting various methods by which to
quit. A recent survey
commissioned by RealGames suggests that
Online
Games -
played online by about 200 million each month
according to the Casual Games Association - are
positively affecting consumer habits and lifestyle
choices. The findings are telling. Of the 2,784
survey respondents reportedly watching their
weight, 59% agree playing casual games provides a
positive distraction from snacking and/or
overeating, resulting in a reduced likeliness to
overindulge. Of the 1,324
survey respondents who reported being smokers, 42%
agree playing casual games provides a positive
distraction from smoking, resulting in a reduced
frequency of tobacco use. 28% of survey
respondents who feel that playing casual games
distracts them from eating reported using game play
as a means to reduce their food intake. 42% of those who
feel that playing casual games distracts them from
smoking reported using game play as a means to
reduce their smoking. Smokers typically
play casual games on weekdays after work, before
they go to sleep or on the weekends. This is often
the time when they may have more freedom to take a
smoke break (vs. while at work). Hidden picture
games are the most popular among smokers. "Little
Shop of Treasures" and "Mysteryville" are favorites
in this genre. Participants most
commonly report feeling "relaxed and relieved of
stress" after a typical game break during their
day. |
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