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24 July
2008 CryptoLogic
Integrates Poker Site Into Betsafe
eWallet CryptoLogic,
a software developer to the online gambling
industry, has announced the complete integration of
its Online
Poker Site
into Betsafe's online eWallet payment
system. Betsafe joined
CryptoLogic's poker network in January
2007. The addition
means that Betsafe players can now enjoy the
convenience of having one single account for all of
their gaming needs. Prior to the integration,
Betsafe's poker site was not connected to its
sportsbook product. This combination means a
seamless and enhanced Internet experience for
Betsafe customers and improved opportunities for
cross-selling from the sportsbook to the poker
product. "Today's
announcement demonstrates CryptoLogic's commitment
to enhancing the player experience with flexible,
customer and player-centric solutions," said Brian
Hadfield, CryptoLogic's President and CEO. "Our
focus is to strengthen relationships by working
closely with our licensees to find out what their
players want - and then delivering superior
products that meet their unique needs." It is expected
that the integration into Betsafe's eWallet will
lead to a significant increase in the player
conversion of sportsbook customers to CryptoLogic's
online poker product. As part of today's agreement,
Betsafe will also increase its marketing
initiatives for its online poker segment, which
should lead to an even larger increase in player
conversion. Betsafe's players
have access to one of the world's largest shared
poker networks that excludes the US market,
enabling them to find a game at the level and stake
they want, in the currency they want, when they
want. Players can also take advantage of some of
the internet's most popular online poker games,
including Hold'Em Blackjack
- an exclusive game which combines the intensity of
poker with the simplicity of blackjack - and the
Headhunter Challenge, an innovative multi-table
poker concept in which players can earn cash for
every 'head' they eliminate. "The launch of
our single wallet is much awaited and we believe
that this integration will have a strong positive
effect on all our products, said Henrik Persson,
Betsafe's CEO. |
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