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21 December 2009

X Factor Joe Set For Number One

Bookies William Hill are still reeling from their record Christmas Number One loss over the weekend but they do have some good news for Joe McElderry, making him a 1/33 (1.03) certainty to have the number one single this week - be it a week late!

"We have had a terrible few weeks in our novelty betting areas with losses on X Factor, Strictly Come Dancing and the Christmas number one. Fortunately, we won a fortune when Susan Boyle failed to win Britain's Got Talent and we should at least break even on the year." said William Hill's spokesman Rupert Adams.

Despite the blip, William Hill fully expect the 2010 Christmas chart to once again be dominated by the X Factor winner, offering 1/3 (1.33) that it wins and 9/4 (3.25) for any other single.

"We know that X Factor can get beaten but feel it would be difficult to mobilise a similar campaign and surely Simon Cowell will choose a far better song next year." said William Hill's spokesman.

The bookies have now opened their betting on Dancing on Ice and make former corrie star Danny Young their joint favourite at 4/1 with the Bill star Gary Lucy. Heather Mills is a 25/1 outsider.

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