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Update and Blog - Wednesday, 11 November 2009

We've been out gambling in the beautiful county of Herefordshire and it's been quite an eye-opening experience.

Having a gamble here in the UK can come in many forms - a trip to the casino, playing the lottery, playing in a pub poker night and plenty more. We're very much a nation of gamblers (the industry had a turnover of over £84 billion in 2006/7 and a survey by the Gambling Commission showed that 68% of us gamble) and you'd think that those companies supplying our gambling needs would be working very hard to compete for our disposable income.

It's important to understand that punters need to be assured that any bet they place will be handled professionally. It doesn't make a jot of difference whether you're staking £500 on a hand of Blackjack in a casino or popping 50p into the fruit machine in your local pub - the requirement is still there that the player gets a fair game and reliable service. However, if what we came across in Hereford is anything to go by then the gambling industry is taking the piss.

Hereford Bull

Visiting a pub in Hereford centre, we played a slot machine - one of those new, 'video-style' machines that have Slot Games and 'random' casino games. After a horrendous run of rubbish results at a stake of £1 a spin, we were approximately £150 down. Yeah, we were stupid for putting that much in but we'd had a few beers. In any event, our luck suddenly changed and we hit the £70 jackpot. Even better, we hit it again TWICE in the next few spins. In fact, we ended up with a whopping balance of £269. Happy times for us. Or, it would have been if the machine hadn't freaked out and found a convenient time to malfunction when we hit 'collect'. Instead of kicking out 269 shiny pound coins, it's screen spewed out a scary-looking error message.

Approximately 0.8 seconds later, we spoke to a member of the the pub staff and instead of paying us out, they told us to come back tomorrow to collect the winnings.

In some respects, this is sort of understandable - many pubs don't own the machines in them but it's hardly great customer service. What if we were 'out of towners' and leaving the City that afternoon? Would they send us a cheque? Probably not, as the pub didn't take (or ask for) a name, telephone number or address. They didn't even give us a receipt or anything reassuring, other than a 'come back tomorrow' offer and a shrug of the shoulders that said 'sucks to be you'.

Remember that whilst this is just a pub slot machine, this is two hundred and sixty-nine bleedin' quid here. It's a hell of a payout and we risked £169 of our own hard-earned cash to achieve it.

In fairness to the pub, they did pay up without a problem the next day. We're sure their mention of £169 instead of £269 when we arrived was nothing more than a slip-up. Probably. Anyway, they paid up and that's the only reason we're not naming and shaming the pub. Not that they escape criticism-free. The very least they should have done was give us a receipt for what was due. They should ideally have taken our details too. It probably didn't please them too much that we stuck in a couple of quid when we returned to collect our winnings and managed to drop another £70 jackpot. It almost looked as though they thought we'd fiddled the machine somehow or perhaps we're just being paranoid. Despite us asking several times, they didn't seem particularly keen on telling us what caused the error in the first place - hardly reassuring that it won't happen next time a customer wins.

If pub slot machines are going to cost a wallet-draining one pound a spin and be genuinely capable of making or breaking a night out for someone then they need to be damn sure that they can afford to pay any winnings. It didn't help that the next pub we visited in Hereford (The Booth) features a fruit machine with spelling errors. Hardly reassuring that your money is going into something reliable.

This isn't even the first time we've had this happen. We recently played a 'quiz machine' in a different pub in Hereford and we're given an 'IOU' message when we tried to cash out just ten quid! On this occasion, the pub staff were less helpful and offered nothing other than a 'nothing to do with us' excuse. Awesome.

Sport Of Kings? Pah!

Things didn't improve much when four of us visited Hereford Races on Sunday, 8 November. Paying an eye-watering £17 each just to walk through the door wouldn't be quite so painful if it wasn't for the crappy service you can expect to receive from the bars and restaurants inside.

Going to the races should be an event. It's not cheap by any means. You're paying something like £3+ for a pint of lousy, flat beer served in plastic glasses. You're also expected to pay nearly FIVE POUNDS for a 'chip-shop' style pie. They won't even give you a plastic fork or any kind of cutlery to eat it with! That's right, you need to shove this burning meat pie towards your face, hope you don't lose any skin from your nose and then wipe away gravy from your chin. Las Vegas, it ain't.

A visit to Hereford Races is quite an experience and yeah, it was fun - but only because we MADE it fun ourselves. Gallons of (rubbish) beer helped the day along but it was a hugely overpriced experience and the organisers of the bars are definitely taking the piss out of every paying customer.

As we said earlier, it doesn't matter whether you're betting big or small. It doesn't matter whether you're spending a quid on the lottery or chucking a grand on the Roulette table. The service you receive should be professional and offer reassurance. If our gambling experiences in Hereford are anything to go by then we've got a very, very long way to go before it looks anything other than amateurish and embarrassing.

Getting It Right

There's still something encouraging to take from all this and it's that most Online Casinos have clearly done so brilliantly at not making the same mistakes that the land-based gambling sector often makes. If an an online casino crashed, failed to pay out or didn't offer the right level of service then players wouldn't risk their money there.

An online casino doesn't go nuts when you hit the 'collect' button and it shouldn't offer anything other than a reliable, fair and enjoyable gaming experience. Considering how long the UK land-based gambling industry has been around, it has much to learn from its much younger online equivalent.

Until the industry wakes up and stops treating its customers like morons, you can take a read through our cuttingly-honest Online Casino Reviews and play in the comfort of your own home.

Remember that Casino Beacon is continuously updated throughout the day so do pop back to the site throughout the day. It's probably worth Bookmarking Us for an easy return.

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