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16 July
2008 Betfred Signs
Up For GameAccount GameAccount, a
developer and supplier to the regulated online
gaming industry has signed a software licensing
agreement with Betfred,
operator of the Betfred licensed betting shops and
major UK online sportsbook. The multi-year
deal enables Betfred's online customers to engage
in playing GameAccount's market leading portfolio
of Online
Games
including Poker Dice, Gin
Rummy,
Multiplayer Blackjack and Backgammon. All GameAccount
person-to-person skill games offer multi-table
tournaments together with head-to-head cash
games. "We see
head-to-head games as the next key products to add
to our established gaming portfolio and complement
our sportsbook, and are excited about implementing
these emerging games. Having examined the
experience and technical capabilities of all
potential suppliers, we believe GameAccount to be
the market leader and are delighted to be joining
their network." said Nick Mounteer, Head of
Operations for Betfred. Betfred becomes
the latest licensee sportsbook operator in 2008 to
join the GameAccount Network following membership
by William
Hill,
Gala Group, Sportingbet Europe, BoyleSports
PaddyPower, Stan James and most recently
BlueSquare. All GameAccount
licensees enjoy the benefits of GameAccount's
recent launch of Poker Dice together with various
software upgrades including navigation enhancements
for the games lobby, moderated chat rooms, more
information for tournament players and brand new
side games. For the first time in the skill gaming
industry, players can chat among themselves within
the game lobby view without missing a moment of
live person-to-person gaming action. "We are delighted
to welcome Betfred into our fast-growing Network,
which has experienced explosive growth in player
numbers and staking activity since the beginning of
2008. Betfred's timing is excellent, following our
major software upgrade taking our award-winning
software to the next evolutionary stage and the
release of head-to-head Poker Dice, already a firm
favourite among players," said Dermot Smurfit, COO.
"With existing poker businesses under pressure from
US-facing poker operators our games enable our
blue-chip corporate customers to mine a strong seam
of demand for these emerging games in regulated
markets. Our investment in the regulated
infrastructure in all major white-listed licensing
jurisdictions speaks volumes of our commitment to
growing the market for person-to-person games. Our
licensees and the number of players online at peak
times demonstrates our proposition to any operator
seeking person-to-person games business 'Beyond
Poker'. Betfred is our third licensee sportsbook
operator utilising the Finsoft sports betting
software platform." |
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