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14 July
2008 Playtech Signs
Licensing Deal With Paramount The
Online
Casino Software
developer Playtech
has announced that it has signed a four-year,
exclusive licensing agreement in respect of two of
Paramount Pictures' film releases, "Gladiator" and
"The Untouchables". Under the terms
of the licensing agreement, Playtech licensees will
have the exclusive rights to distribute* a number
of branded Casino
Games
based on the two titles. The agreement
applies to games offered over two media: online, as
part of Playtech's market leading casino game
portfolio; and via land-based videogame terminals,
as part of the Playtech subsidiary
Videobet. Mor Weizer, Chief
Executive Officer of Playtech, commented: "We are
pleased to have secured this important deal with
Paramount Digital Entertainment, which will enable
our licensees to offer games featuring two very
well-known brands, "Gladiator" and "The
Untouchables". We are confident that this exclusive
material supplied to our licensees will support
their marketing efforts by increasing the profile
of their games portfolio and enhancing the gaming
experience for customers." |
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