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26 February
2009 eCOGRA
Accredits Roxy Palace Affiliate
Program Roxy
Palace Casino's
affiliate program has become the second affiliate
program to be tested and monitored by
eCOGRA,
the leading standards and player protection body in
the Online
Casino
industry. The recently
introduced eCOGRA Affiliate Trust Seal awarded to
Roxy Affiliates this week recognises affiliate
operators that observe best practice standards of
fairness and efficiency in dealing with affiliate
marketers. The seal is
awarded contingent on the applicant company meeting
defined professional standards and undergoing a
comprehensive on-site inspection and audit by an
eCOGRA compliance team. Among the criteria for
accreditation, applicant programs must show that
affiliate revenue is calculated fairly and
accurately, that payments are prompt, and that
there are appropriate controls in place to
accurately link players to affiliates. Although there
are others monitoring affiliate programs, eCOGRA
provides the most public, structured and formal
on-site approach and ensures adherence to
consistent standards through regular monitoring and
full annual reviews carried out by qualified
inspection and auditing teams. "The eCOGRA
Affiliate Trust initiative is more about actually
going and visiting the management and operations of
affiliate programs, gaining direct access to check
relevant player and affiliate data to ensure that
affiliate members are being treated fairly." said
eCOGRA CEO Andrew Beveridge. "We have a number
of other programs under review, and since awarding
our first seal to another leading affiliate program
last year there has been considerable interest and
feedback regarding the eCOGRA standards and
certification process." he added. Sophie
Guédon, Affiliate Program Manager at Roxy
Affiliates, said the award of the Affiliate Trust
seal was an affirmation of the program's commitment
to operational efficiency and integrity. "The eCOGRA
certification is achieved through practical and
professional testing and inspection, and I am
pleased that we have met the high standards
required." she said. "It reinforces
our market positioning as a serious affiliate
program giving affiliates significant revenue
opportunities through a trusted system with
outstanding casinos. It's important to have this
externally audited." Roxy Affiliates
has been operational for over seven years and was
among the first to focus on EU markets, creating a
strong position in the main European markets. The
company offers its services to affiliates in eleven
languages, with promotional programs for well
established and top-rated online casinos licensed
in Malta and powered by Microgaming. It is an
active member of the Gambling Webmaster Portal
Association (GPWA). Spin
Palace Casino
and Golden
Reef Casino
are both approved by eCOGRA. |
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