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27 January 2010

Sportingbet Renews GTECH G2 Licensing Agreements

After over five years working together, Sportingbet has renewed its agreements with GTECH G2 across all key products for a further three years, including Poker, Casino and games, licencing the new G2 Bingo product whilst also entering a new phase of its Sports Betting relationship.

Whilst operating its sportsbook, Sportingbet will also integrate G2's Gaming Management System which will serve as the back office for bingo, poker and casino.

Sportingbet is also collaborating with G2 on the launch of poker in markets that are set to regulate in the near future.

"Sports betting is, of course, our core business and we've partnered with Finsoft and then subsequently GTECH G2 post-sale to provide our sports betting systems for years.” said Andy McIver of Sportingbet Plc.

"This extension of our relationship with G2 achieves many positives for us, including some exciting new operating methodologies around Margin Maker, plus a suite of new casino games, renewed vigour around poker and the exciting launch of bingo."

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