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04 March
2010 Casino
Encroaches On Poker And Bingo's
Share Casino
has encroached on Bingo
and Poker's
popularity in the UK Online
Gaming
sector, as revealed by an independent report by
Greenlight. The report
'Gaming Sector Report - Issue 4', reveals UK online
search volumes for casino-related terms in December
2009 had increased by 24% since
September. Search volume for
gaming-related keywords increased from 1.7 million
in October to 2 million in December. Poker-related
terms were the most searched for in December,
accounting for 47%, followed by Casino (27%) then
Bingo-related terms (26%). Compared to the previous
quarter, volumes for Bingo and Poker remained
relatively consistent. Greenlight's
report used industry data to classify 430 of the
most popular search terms that consumers in the UK
use to find gaming websites and totalled the number
of times each one was used. This gives an
indication of the audience size and a profile of
how Google users went about their searches for
Gaming websites in December. According to
Greenlight Search, despite the decrease in search
volume for bingo keywords in December, the top four
advertisers were all bingo websites. Of the top 10
advertisers, five were bingo-specific sites, four
were poker sites and one (888) was a multi-product
site. |
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